The interesting thing about this particular show was that it was not introducing a new wave of technologies, but instead a more mature and deliverable set... While the trends were not new this year, the big difference was that there was evidence to show the wave is settling down and developers can focus on stability instead of the pouring out of new technologies, which have been a tendency to reduce reliability. - Scott Kreisberg

CUSTOMER EXPERIENCE

Boundaryless retail is now the new term that encompasses the audience-centric retail experience. The rise of multibillion-dollar retail corporations, such as Amazon, has evolved the traditional retail strategies. Creating the customer experience is vital to retailers in this day in age because customers need a reason to go visit the store, which means that when attending the retail location, they want a seamless yet enjoyable experience. 

Do you have the right tools to create a seamless yet enjoyable experience?

SCHEDULE A CONSULTATION TO SEE WHICH TOOLS CAN HELP YOU DELIVER THE EXPERIENCE YOUR CUSTOMERS NEED.

NRF 2017

BIG SHOW

RECAP

NRF 106th Annual Convention and Expo was an extreme success with almost 35,000 participants, 500 vendors, and over 300 speakers.

Scott Kreisberg, CEO of One Step Retail Solutions attended this year's expo and in the most recent Retail Buzz, discussed the maturity of concepts, presented in previous NRF conferences into usable products.

MOBILE SOLUTIONS

Mobile POS systems allow retailers to provide a boundaryless shopping experience. Customers are able to purchase anywhere in the store. Cashiers become sales consultants and are able to consult and process transactions throughout the sales floor. Mobile POS systems can also speed up checkout lines, drastically reducing customer wait times. They also allow retailers to collect data and offer customized e-receipts.

Combined with a knowledgeable and friendly staff, Mobile Solutions improve engagement, offer convenience, and elevate customer service. 

3 BIG TAKEAWAYS FROM NRF BIG SHOW

E-COMMERCE

A retailer's website has become even more important since the rise of mobile technology. Retailers should ensure that their websites are responsive and easy to navigate in order to service the needs of their customers. Inventory should be universal and customers should be able to purchase the same item online as they can in-store. Personalized customer experiences can also be created through a retailer's website. The option to "Create an Account" allows retailers to learn more about their customer and provide recommendations based on previous purchases. 

Also, retailers should ensure pricing is consistent across all selling channels. According to a Reimagining Commerce Report released in January, 98% of shoppers have been dissuaded from completing a purchase because of incomplete or incorrect content on the store's site. 

Do you have the tools needed to stay current with the latest e-commerce trends? 

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