Christine Russo, retail expert from Management One, teams up with Senior VP of Retail, Kevin McAdam, for a 3-part series to discuss staying engaged with your customers and brand community, selling products while stores are closed, getting social, what to do about excess inventory, future planning, and taking advantage of the forced downtime.
Part 2 of Rethinking Your Retail Strategy focuses on what you can do with excess inventory, maintaining vendor relationships, and spreading some goodwill around your community.