Christine Russo, retail expert from Management One, teams up with Senior VP of Retail, Kevin McAdam, for a 3-part series to discuss staying engaged with your customers and brand community, selling products while stores are closed, getting social, what to do with excess inventory, future planning, and taking advantage of the forced downtime.
Part 1 of Rethinking Your Retail Strategy focuses on keeping your customers and community engaged, getting social, and exploring new avenues to sell your products while your physical stores are closed.